McDonald’s crispy chicken sandwich and chicken crispy deluxe sandwich
McDonald’s will launch three chicken sandwiches in February in an effort to reach new customers with more poultry on its menu.
Starting on February 24th, consumers will be able to purchase the Crunchy Chicken Sandwich, Spicy Chicken Sandwich, and Premium Chicken Sandwich.
The fast food giant started Testing the Crunchy Chicken Sandwich in Houston and Knoxville, Tennessee, Nearly a year ago. The sandwich features fried chicken fillet pieces, served on a buttery potato roll topped with butter and pickles. The spicy version comes with a spicy chilli sauce, while the luxurious sandwich comes with more toppings: grated lettuce, rome tomatoes, and mayonnaise.
In November, The executives told investors It will increase the number of menu items with chicken because the class grows faster than beef. While the new chicken sandwiches are only part of that strategy, Joe Erlinger, McDonald’s US president, said at the time that the new options would help consumers look at McDonald’s differently.
In recent years, the privately owned Chick-fil-A has jumped over other restaurant chains to become the third largest restaurant chain in the United States by sales, trailing only Starbucks and McDonald’s. The chicken-focused menu has attracted new consumers as it expanded beyond its southern base and increased competition with McDonald’s.
Other competitors saw success challenging Chick-fil-A with Chicken Sandwich, especially Popeyes. Since the item was introduced nearly a year and a half ago, the international franchise restaurant chain has reported a double-digit growth in same-store sales every quarter, despite Coronavirus pandemic.
Shares in McDonald’s, which have a market value of $ 162 billion, were down 2% in morning trade. The stock ended 2020 up 8%.
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